Be it firstname.lastname@example.org or email@example.com, does it really makes a difference?
Let me share with you 7 reasons why it is better to have a professional email id.
1. BRAND RECALL
One of the most important thing a professional email id does is it registers your brand in the mind of the other person. You may need not give your visiting card or may need not mention your firm name.
The other person shall himself take the effort to read and ask for it. On top, if the name can generate curiosity, nothing like that.
And note that every time the person is sending you a mail, your company name is catching the eye of sender. As a result, subconsciously he is registering the name of your brand in his mind.
A big word, but does trust develops at a instance or with a single activity or with a single product? I doubt. It takes time and many elements to build.
Professional email id is one of them. People develop trust when we attach our brand name with us. That gives a sense of surety the user that they are dealing with someone serious about his business.
75 percent of the consumers say they build trust with a person having business email.GODADDY
While casual’s can be the choice of many entrepreneurs but looking professional never goes out of style. Safe, simple and most importantly, impressive.
You may be doing million dollar business, but when you use a professional email id – you make a statement.
4. TO PROTECT PROFITS
Believe it or not, a personal email id can hamper your business and profits. When people do not connect with the brand immediately, they hesitate to make the purchase.
This holds back the tentative business which you could generate only if you could build trust inside the consumer.
5. PROMOTE YOURSELF, NOT OTHERS
While there are no second thoughts regarding need for businesses going online (Read our blog #ComeOnline to know more that), we also need to keep looking for opportunity to promote our brand through any given online platform.
So why not use a medium which is used on a regular basis not just by our in-house members but also by our customers, suppliers, service providers et al. On top, why promote any other brand on that place (Yahoo or Gmail)?
Utilise each platform which you can to register your brand name with the consumer.
6. IT’S FREE OR COMES AT A MINIMALISTIC COST
We spend thousands on marketing, branding or promotions.
On the other hand, creating a professional email id is either free with many platforms where you purchase your domain from or costs just ~ USD 5 per month with Google.
You are free to try either, as per your comfort.
7. WHOM WOULD YOU TRUST MORE?
Lastly, when would you find this blog MORE trustworthy and credible?
When I ask you to mail your queries at firstname.lastname@example.org OR at email@example.com?
Hope you got your answer.
To stay tuned to more such simple and direct queries, subscribe and stay in touch. Happy Branding 🙂