Word of Mouth Wednesday- Season 1

๐‘พ๐’๐’“๐’…-๐’๐’‡-๐‘ด๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š - 1

Today I I would like to share with you all about Nikhil Dhootย and his firmย Carpe Omnia.

Soย Nikhil Dhootย is a childhood friend cum brother to me. He comes from a family background which is quite conservative when it comes to business and not exactly into risk taking. All his family members are into service so one can understand how difficult it must be for him to take the call to leave a well paying job and venture into a business (that too into content writing). I think it was ~2-3 years back when he came to me for a discussion regarding the same and me being me said: letโ€™s do it.

He did it.

He left his high paying job and with the help of his wife, Nishita Daga, established the business โ€œCarpe Omniaโ€ where they write content for students and corporates. Itโ€™s been 2 years now and they are doing great. They have clients globally and are expanding each day. More importantly,ย Nikhil Dhootย is a professional and trustworthy person whom you can bank upon. His humble nature and down to earth attitude could not go unnoticed when you meet him.

For people who look forward to get content help, can surely connect with him.

Nikhil Dhoot, I appreciate the work you are doing, the way you are growing as a person and look forward for you to build a team.

Wish you all the best buddy !!


๐˜›๐˜ฐ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ณ๐˜ฆ๐˜ด๐˜ต ๐˜ฐ๐˜ง ๐˜บ๐˜ฐ๐˜ถ, ๐˜ต๐˜ฉ๐˜ข๐˜ฏ๐˜ฌ๐˜ด ๐˜ง๐˜ฐ๐˜ณ ๐˜ณ๐˜ฆ๐˜ข๐˜ฅ๐˜ช๐˜ฏ๐˜จ. ๐˜š๐˜ต๐˜ข๐˜บ ๐˜ต๐˜ถ๐˜ฏ๐˜ฆ๐˜ฅ ๐˜ง๐˜ฐ๐˜ณ ๐˜ข๐˜ฏ๐˜ฐ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ โ€œ๐˜ž๐˜ฐ๐˜ณ๐˜ฅ ๐˜ฐ๐˜ง ๐˜”๐˜ฐ๐˜ถ๐˜ต๐˜ฉ ๐˜ž๐˜ฆ๐˜ฅ๐˜ฏ๐˜ฆ๐˜ด๐˜ฅ๐˜ข๐˜บโ€ ๐˜ฏ๐˜ฆ๐˜น๐˜ต ๐˜ธ๐˜ฆ๐˜ฆ๐˜ฌ !! ๐˜™๐˜ฆ๐˜ฎ๐˜ฆ๐˜ฎ๐˜ฃ๐˜ฆ๐˜ณ, ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฑ๐˜ถ๐˜ณ๐˜ฑ๐˜ฐ๐˜ด๐˜ฆ ๐˜ช๐˜ด ๐˜ต๐˜ฐ ๐˜ด๐˜ฑ๐˜ณ๐˜ฆ๐˜ข๐˜ฅ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ด๐˜ถ๐˜ฑ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต ๐˜ฑ๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ ๐˜ธ๐˜ฉ๐˜ฐ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ด๐˜ต๐˜ข๐˜ณ๐˜ต๐˜ฆ๐˜ฅ ๐˜ฐ๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ๐˜ช๐˜ณ ๐˜ฐ๐˜ธ๐˜ฏ. ๐Ÿ˜Š

๐˜Š๐˜ฉ๐˜ฆ๐˜ฆ๐˜ณ๐˜ด !!

๐‘พ๐’๐’“๐’…-๐’๐’‡-๐‘ด๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š - 2

Never have I been looking forward for a Wednesday so much. Though it was just one week since I started ๐–๐จ๐ซ๐-๐จ๐Ÿ-๐ฆ๐จ๐ฎ๐ญ๐ก ๐–๐ž๐๐ง๐ž๐ฌ๐๐š๐ฒ, but I could not wait myself to share story of another budding entrepreneur in my circle i.eย Anwesha Sarkar.

Anwesha Sarkar: The disciplinary, punctual, perfectionist, simple yet colourful member of our organisationย BeyondAvgย who has been consistently delivering quality work for ~6 years now, is a multi-talented person.

She is a content creator, painter, artist (the ones I know of). Along with her responsibilities at the company, she makes sure she takes out time for painting and art & craft. Not just she pursued this as a hobby but turned it into a small time business. You can see and buy her products at ๐ก๐ญ๐ญ๐ฉ๐ฌ://๐ฐ๐ฐ๐ฐ.๐ข๐ง๐ฌ๐ญ๐š๐ ๐ซ๐š๐ฆ.๐œ๐จ๐ฆ/๐ฉ๐š๐ข๐ง๐ญ๐ข๐ง๐ _๐ฐ๐ข๐ญ๐ก_๐š๐ง๐ฐ๐ž๐ฌ๐ก๐š

Best part of her products is the local flavour which she brings into picture. They are all handmade and economical. Could be used for general use or corporate gifts.

Anwesha Sarkar, I appreciate you constantly working on something which you love. Irrespective of the ups & downs in life. You have been consistent. Keep it up dear. I wish you all the best for same.ย 


To the others who shared my last weeks ๐–๐จ๐ซ๐-๐จ๐Ÿ-๐ฆ๐จ๐ฎ๐ญ๐ก ๐–๐ž๐๐ง๐ž๐ฌ๐๐š๐ฒ post, thanks for circulating the same. It multiplies the purpose of spreading awareness about budding entrepreneurs. ๐€๐ฉ๐ฉ๐ซ๐ž๐œ๐ข๐š๐ญ๐ž.

To the rest of you, thanks for reading. Stay tuned for another ๐–๐จ๐ซ๐-๐จ๐Ÿ-๐ฆ๐จ๐ฎ๐ญ๐ก ๐–๐ž๐๐ง๐ž๐ฌ๐๐š๐ฒ next week !!

Since this is going to be a continuous chapter, I am planning to add these to my blog page. So you can read and know about the previous mentionโ€™s as well. Page to come โ€ฆsoon !!

Cheers !!

๐‘พ๐’๐’“๐’…-๐’๐’‡-๐‘ด๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š - 3

Today I am talking about a very interesting profile. A person who takes care of cats ๐Ÿ˜ป & dogs ๐Ÿ•.

I would like to share with you all profile of myย Kashika Aroraย who left her job so that she can do what she loves to do i.e taking care of pets.

Kashika Aroraย has 16 pets with herself (11 dogs and 5 cats). Yes, you read it right, 16 pets. Anybody here taking care of more than that? Please drop in comment section.

While she is into this business for almost a decade now but recently has opened a shop in Kolkata naming โ€œ๐Š๐š๐ฌ๐ก๐ข๐ค๐šโ€™๐ฌ ๐๐š๐ฆ๐ฉ๐ž๐ซ๐ž๐ ๐๐š๐ฐ๐ฌ โ€“ ๐‹๐ž๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐ž๐ญ ๐ฌ๐ก๐ข๐ง๐žโ€. It is a pet grooming salon, clinic, pet bakery and boutique.

For anybody looking forward to pamper their pets, ๐๐š๐ฆ๐ฉ๐ž๐ซ๐ž๐ ๐๐š๐ฐ๐ฌ would be more than happy I think.

Kashika Aroraย โ€“ I appreciate what you do. And most importantly, your never give up attitude. Believe thatโ€™s what takes us ahead ultimately. Best wishes for your pet care services.


Once again, thanks to those who are spreading the ๐‘พ๐’๐’“๐’…-๐’๐’‡-๐’Ž๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š through sharing and commenting. Every bit counts for the business founders.

Also, as promised, here is the link to all ๐‘พ๐’๐’“๐’…-๐’๐’‡-๐’Ž๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š posted on my blog page. Feel free to read more about it and other founders.


Cheers !!!

๐‘พ๐’๐’“๐’…-๐’๐’‡-๐‘ด๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š - 4

Simple, intelligent & humble โ€“ I wish these three words were enough to describe my today’s entrepreneur to be i.eย Mayank Bhawsinghka.

As soon as I wrote, I realised I missed hardworking, consistent & adoptive to change.ย ๐Ÿ™‚

Though itโ€™s just 6 months since I knowย Mayank Bhawsinghkaย but I am highly inspired by his pace. Having worked with well-known start-ups (likeย udaan.com,ย XIMKARTย & Buildistan),ย Mayank Bhawsinghkaย finally thought it is time for him to be on his own. I could not have agreed more.ย 

So after 6 years of experience in start-ups,ย Mayank Bhawsinghkaย has ventured on his own. He is on his way to build the prototype and probably shall launch soon this month probably. Currently his start up is in stealth mode and looking out for VCs & investors.

Mayank Bhawsinghkaย โ€“ All I can say is, โ€œ๐ˆ ๐›๐ž๐ฅ๐ข๐ž๐ฏ๐ž ๐ข๐ง ๐ฒ๐จ๐ฎ. ๐˜๐จ๐ฎ ๐œ๐š๐ง ๐๐จ ๐ญ๐ก๐ข๐ฌโ€. Ref: โ€œEntrepreneurship is a roller coaster rideโ€ โ€“ a book recommended by yourself.


Once again, thanks to those who are spreading the ๐‘พ๐’๐’“๐’…-๐’๐’‡-๐’Ž๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š through sharing and commenting. Every bit counts for the business founders.

Cheers !!!

๐‘พ๐’๐’“๐’…-๐’๐’‡-๐‘ด๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š - 5

Just one month since I started this and I can see the traction of each post better than the last one. Nice and interesting.

So this week I am sharing with you all about a very intelligent person,Krishan Jhanwar. He started his journey in a small village near Bikaner, completed his ๐‚๐€, ๐‚๐’ & ๐‚๐…๐€ and is currently designated asย ๐Œ๐š๐ง๐š๐ ๐ž๐ซ – ๐€๐ง๐š๐ฅ๐ฒ๐ญ๐ข๐œ๐ฌ ๐š๐ญ ๐“๐ก๐ž ๐‚๐จ๐œ๐š-๐‚๐จ๐ฅ๐š ๐‚๐จ๐ฆ๐ฉ๐š๐ง๐ฒ. But these are not the reason why his name is here. The reason I am sharing about him is because on one hand while he is working withย The Coca-Cola Company, on the other hand, he has started his own tribe:ย DataDekho.

Atย DataDekho, he is venturing into professional coaching on data visualization tools such asย #PowerBI,ย #SQL,ย #PowerAutomate,ย #Alteryxย andย #Tableau. I am sure while these are the few topics he has begun with, soon he shall keep adding more platforms into his database. If you would like to understand the use of these platform, feel free to join his free classes. I am sure, this would be of help.ย 
He will be conducting 8- weeks FREE sessions on Power BI (entirely practical and solution-oriented).

Krishan Jhanwarย โ€“ You seem to be on a constant growth path in life. I appreciate your ability to learn and apply. Keep learning, keep growing and keep sharing.


Once again, thanks to those who are spreading the ๐‘พ๐’๐’“๐’…-๐’๐’‡-๐’Ž๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š through sharing and commenting. Every bit counts for the business founders.

Cheers !!

๐‘พ๐’๐’“๐’…-๐’๐’‡-๐‘ด๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š - 6

Continuing the talks about entrepreneurs, talking about one of our members today,ย NEHA DUGAR. Juggling inbetween CA and a 10 to 7 job, taking care of home and additionally a side business – few do this.

She has been associated with our organisation (BeyondAvg) for couple of years now, has been pursuing CA and also has her business Aneko Fashion (an artificial jewellery firm).

While I do not know much about this industry, but I once purchased something from her for my wife and she liked it. So I am a happy customer. ๐Ÿ˜Š

One inspiring thing about Aneko Fashion is that it is almost all organic.

For any of you looking for some artificial jewellery, feel free to follow and purchase from:

NEHA DUGAR: Appreciate the clarity with which you move to things and the transparancy which you maintain. Keep up. ๐Ÿ‘


Once again, thanks to those who are spreading the ๐‘พ๐’๐’“๐’…-๐’๐’‡-๐’Ž๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š through sharing and commenting. Every bit counts for the business founders.

๐‘พ๐’๐’“๐’…-๐’๐’‡-๐‘ด๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š - 7

When I started writing about todayโ€™s ๐‘พ๐’๐’“๐’…-๐’๐’‡-๐’Ž๐’๐’–๐’•๐’‰ย ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š, I felt a sense of pride. Reason: in the last 7 Wednesdayโ€™s, including this, this is the 3rdย time I am sharing about a member from our organisation. Feel’s good.ย ๐Ÿ™‚

Another reason is I appreciate the members who not only take care of their roles and responsibilities but also try their hand in different industries. They get to learn the nuances of business (and understand how easy/difficult it is to run a business smoothly).

So in our ๐‘พ๐’๐’“๐’…-๐’๐’‡-๐’Ž๐’๐’–๐’•๐’‰ย ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š today, I talk about one of our long term colleagueย Surbhi Sarda.ย Surbhi Sardaย has been working with us for almost 7 years now. She started as a content writer and raised herself to the position of search engine optimisation expert. However, apart from this, she has recently ventured into the business of ๐Š๐ž๐ฌ๐š๐ซ. Yups, completely offtrack but believe thatโ€™s where the beauty lies. Starting something which you are completely unaware of.ย Surbhi Sardaย gets ๐Š๐ž๐ฌ๐š๐ซ ๐Ÿ๐ซ๐จ๐ฆ ๐Š๐š๐ฌ๐ก๐ฆ๐ข๐ซ (they are famous for their good quality) and supplies here in retail. She plans to begin B2B too. For people who are fond of ๐Š๐ž๐ฌ๐š๐ซ๐ข๐ฒ๐š ๐‚๐ก๐š๐ข, feel free to contact her for good quality Kesar.

While she is just a beginner in the commodity field, I am sure there would be lot for her to learn and prospects to grow.

Surbhi Sardaย Keep up the spirit of experimenting things and business verticals. Later we shall connect the dots.


Once again, thanks to those who are spreading theย ๐‘พ๐’๐’“๐’…-๐’๐’‡-๐’Ž๐’๐’–๐’•๐’‰ย ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’šย through sharing and commenting. Every bit counts for the business founders.

Cheers !!!

๐‘พ๐’๐’“๐’…-๐’๐’‡-๐‘ด๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š - 8

What are you wearing today? Strange question. Isnโ€™t it? Though it is a weekday and most of you must be wearing a shirt but there is no denying to the fact that the culture of wearing tshirts on weekdayโ€™s in office is gradually increasing. You must be thinking why am I talking about this !!! Simple. Because the person I am talking about today on our ๐‘พ๐’๐’“๐’…-๐’๐’‡-๐’Ž๐’๐’–๐’•๐’‰ย ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š is into the business ofย #tshirt.

Introducingย Subrata Bhattacharjee, a photographer by profession and a budding entrepreneur. While he is also trying his hands on being a social media manager, he has recently ventured intoย #tshirtย business (https://zodiar.com). His idea is the get people tshirts specialising inย #zodiacsigns. The reason I talk about him is because of his ability to build things up by himself. Though a small thing but he has set up the entire eco-system by himself in spite being from a non-business background.

Subrata Bhattacharjee, I appreciate your willingness to go that extra mile inorder to build something. Most people think, few do. You are doing that. I wish you the best brother and look forward for your growth.


To the people reading and appreciating ๐‘พ๐’๐’“๐’…-๐’๐’‡-๐’Ž๐’๐’–๐’•๐’‰ย ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š posts, this week, I have an ask. Please share with me in personal message, entrepreneurs whom you would like to promote.ย Why should it just be me? Share with me his profile and a bit about him and let me see if we can give a shoot out. What say? Enough of just liking. Here is an opportunity to contribute. Letโ€™s do.

Cheers !!!

๐‘พ๐’๐’“๐’…-๐’๐’‡-๐‘ด๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š - 9

๐’๐œ๐ข๐ž๐ง๐œ๐ž: Something which few of us understand.ย 
๐‡๐ข๐ฌ๐ญ๐จ๐ซ๐ฒ: Something which few of us find interesting.ย 
๐ƒ๐ž๐ฌ๐ข๐ ๐ง: Something which few of us are able to foresee.

๐„๐ฏ๐ž๐ซ๐ฒ๐๐š๐ฒ ๐ฅ๐ข๐Ÿ๐ž: Something which ALL of us go through.

How about if I said, recently I met somebody who is combining the first three with the last one (everyday life). Somebody who interestingly finds connections between โ€œ๐ž๐ฏ๐ž๐ซ๐ฒ๐๐š๐ฒ ๐ฅ๐ข๐Ÿ๐žโ€ & โ€œ๐’๐œ๐ข๐ž๐ง๐œ๐ž, ๐‡๐ข๐ฌ๐ญ๐จ๐ซ๐ฒ & ๐ƒ๐ž๐ฌ๐ข๐ ๐งโ€. And you would be amazed when you view the world through his eyes. Oops. I am sorry. You would be amazed when you ๐‹๐ˆ๐’๐“๐„๐ about these things through his ๐•๐Ž๐ˆ๐‚๐„.

On todayโ€™s ๐‘พ๐’๐’“๐’…-๐’๐’‡-๐’Ž๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š, I would like to introduce one of my trek friendย Dinesh Kumar C.ย Dinesh Kumar Cย with his deep voice and his childhood friendย Arjun Shrivatsanย has a podcast named โ€œ๐‘ฐ๐’๐’๐’๐’„๐’†๐’๐’„๐’† ๐‘ป๐’‰๐’†๐’๐’“๐’šโ€ where they curiously talk about the stories of daily interest with the lens of science, history & design.

While the journey itself is an experience for him,ย Dinesh Kumar Cย is now also helping other budding podcasters in understanding the nuances of podcast building professionally. And the reason I recommend him for the same is because I have listened to his podcasts personally. Organised, interesting and unknowingly learning. โ€œUnknowingly learningโ€ because they talk about everyday life so casually that you would not realise you got a solution for your everyday problem.

Dinesh Kumar Cย โ€“ Thanks for being an interesting company on the trek and helping me have such a close look into the life of a designer/ podcaster. I โ€˜listenโ€™ forward to โ€˜listeningโ€™ of your podcasts.ย And probably shall contact you one day to help me build mine. Keep creating, keep spreading. Thatโ€™s what life is all about.

For all those who would like to listen to their podcast, here are the links:

Sportify:ย bit.ly/3Cbt5ky
Amazon:ย bit.ly/3oFedrK
Apple:ย bit.ly/42q9RlR


For the reader’s out there, just to share with you, I also do something called as โ€œ๐‘บ๐’Š๐’Ž๐’‘๐’๐’† ๐‘บ๐’‚๐’•๐’–๐’“๐’…๐’‚๐’šโ€™๐’”โ€; where you can book 45 mins slot with me and discuss things where you think I can contribute or help you. I would be happy to be a listener as well ๐Ÿ™‚ (if needed). You can book the slot here:ย https://lnkd.in/g48XTuer

Cheers !!!

๐‘พ๐’๐’“๐’…-๐’๐’‡-๐‘ด๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š - 10

From ๐’๐ซ๐ข ๐ƒ๐ž๐ฏ๐ข ๐ข๐ง ๐‚๐ก๐š๐ง๐๐ง๐ข to ๐Š๐š๐ซ๐ž๐ž๐ง๐š ๐Š๐š๐ฉ๐จ๐จ๐ซ ๐ข๐ง ๐‚๐ก๐š๐ฆ๐ž๐ฅ๐ข, from ๐‘๐š๐ฏ๐ž๐ž๐ง๐š ๐“๐š๐ง๐๐š๐ง ๐ข๐ง ๐Œ๐จ๐ก๐ซ๐š to ๐๐ซ๐ข๐ฒ๐š๐ง๐ค๐š ๐‚๐ก๐จ๐ฉ๐ซ๐š ๐ข๐ง ๐€๐ ๐ง๐ž๐ž๐ฉ๐š๐ญ๐ก…all of them had one thing in common in these movies i.e. a song where they ๐’๐ข๐ณ๐ณ๐ฅ๐ž๐ ๐ญ๐ก๐ž ๐ฌ๐œ๐ซ๐ž๐ž๐ง ๐ข๐ง ๐’๐š๐ซ๐ž๐ž๐ฌ.

So now that I have your attention let me tell you that todayโ€™s ๐‘พ๐’๐’“๐’…-๐’๐’‡-๐’Ž๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š is not about any actress but about ๐’๐š๐ซ๐ž๐ž๐ฌ. ๐Ÿ™‚

๐’๐š๐ซ๐ž๐ž๐ฌ, as rightly said by someone, is ๐’”๐’Š๐’™ ๐’š๐’‚๐’“๐’…๐’” ๐’๐’‡ ๐’”๐’๐’‘๐’‰๐’Š๐’”๐’•๐’Š๐’„๐’‚๐’•๐’Š๐’๐’. And a dear friend of our organization (ex-member) and a wonderful soul deal with some beautiful ๐’‰๐’‚๐’๐’… ๐’˜๐’๐’“๐’Œ ๐’‚๐’๐’… ๐’†๐’Ž๐’ƒ๐’“๐’๐’Š๐’…๐’†๐’“๐’š ๐’˜๐’๐’“๐’Œ ๐’”๐’‚๐’“๐’†๐’†๐’”. She was working with us as a content writer long back and then started her own business venture of ๐’๐š๐ซ๐ž๐ž๐ฌ. Though I have never bought from her, I do keep listening from my colleagues that she has great stuff, and I do follow her Insta page where I get a feel that the products are ๐š๐ž๐ฌ๐ญ๐ก๐ž๐ญ๐ข๐œ ๐š๐ง๐ ๐๐ข๐Ÿ๐Ÿ๐ž๐ซ๐ž๐ง๐ญ. Here is the page:ย https://bit.ly/463Yaoc

Apart from ๐’๐š๐ซ๐ž๐ž๐ฌ, she also deals in s๐ฅ๐ข๐ง๐  ๐›๐š๐ ๐ฌ ๐š๐ง๐ ๐›๐ž๐๐ฌ๐ก๐ž๐ž๐ญ๐ฌ.

Anindita Kanjilal, Who so ever meets you will understand that you have a creative mind and artful taste. So I believe you have found the right industry or at least the genre and must be enjoying the ride. Entrepreneurship is a bumpy ride but try to enjoy the journey. Do not wait for the destination. I wish you the best and look forward to your growth. Happy to contribute in whatever manner I can.


Thanks toย Tannu Rathiย for referringย Anindita Kanjilal. That’s how things grow; one person starts – another’s continue.

Cheers !!!

๐‘พ๐’๐’“๐’…-๐’๐’‡-๐‘ด๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š - 11

To all theย #productmanagerย out there, here is something for you.

We understand the complexity you go through while designing/ developing a product. Honestly, till late in my life, I could not understand the role of product managers. What most of us listen is about finance managers, marketing managers etc but product managers understanding comes late when we read in detail about the success of a company. Undoubtedly it is a role with lot ofย #stress.

I believe this is what caught the attention ofย Moumita Paul, a ๐’ƒ๐’–๐’“๐’๐’๐’–๐’• ๐’„๐’๐’‚๐’„๐’‰ ๐’‡๐’๐’“ ๐’‘๐’“๐’๐’…๐’–๐’„๐’• ๐’Ž๐’‚๐’๐’‚๐’ˆ๐’†๐’“๐’”.ย Moumita Paul, who once lived the life a product manager understands the nuances of the job very well and that’s where her edge comes in. Experience makes her understand the role better and she helps them live ๐š ๐›๐ž๐ญ๐ญ๐ž๐ซ ๐ฅ๐ข๐Ÿ๐ž. How you ask? Interesting. But for that, you have to contactย Moumita Paulย or book a free discovery call with her atย https://abetterliving.co/

Along with the aboveย Moumita Paulย also provides sessions for coaching, private / group channeling and communication. The good thing is, she does this on a global scale.

Moumita Paulย As I keep saying, it takes a lot to leave things behind and begin on your own. Especially for a single founder. I respect you for taking the step and wish you the best in your endeavour.


For the reader’s out there, thanks for keeping up with the references. I appreciate you being more than a reader. You are being a participant in somebody’s story. Thanks.

Cheers !!!

๐‘พ๐’๐’“๐’…-๐’๐’‡-๐‘ด๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š - 12

I scream, you scream…….we all scream…….”๐ˆ๐‚๐„๐‚๐‘๐„๐€๐Œ

Smiling? Already? Wait a while please. I have ice cream for you ๐Ÿ™‚

So I’m sure, most of us must be having some childhood memories related to ๐ˆ๐‚๐„๐‚๐‘๐„๐€๐Œ. I remember how I used to buy 2 orange popsicles at a time (one for each hand) and finished both of them before reaching home. I still love them ๐Ÿ™‚

But guess what one of my cousin sister did? Instead of limiting herself to being a consumer, she became a producer. And started to make ๐ˆ๐œ๐ž ๐œ๐ซ๐ž๐š๐ฆ๐ฌย at home. Introducing you to Nehha Binani, who happens to have a beautiful smile, is a Kolkata based home made ๐ˆ๐œ๐ž ๐œ๐ซ๐ž๐š๐ฆ๐ฌย maker. She ventured into this 4 years ago and has successfully delivered over 5,000+ ๐จ๐ซ๐๐ž๐ซ๐ฌ.

Not only this. She makes ๐ˆ๐œ๐ž ๐œ๐ซ๐ž๐š๐ฆ๐ฌ for special occasions and now has ventured into ๐ˆ๐œ๐ž ๐ฉ๐จ๐ฉ๐ฌ well (remember the childhood pepsi? those are called ๐ˆ๐œ๐ž ๐ฉ๐จ๐ฉ๐ฌ – recent learning for me). The ๐ˆ๐œ๐ž ๐œ๐ซ๐ž๐š๐ฆ๐ฌ are available in ~50 varieties and are super yummy (as I have personally tasted them).

So if you are from Kolkata and have a fondness for ๐ˆ๐œ๐ž ๐œ๐ซ๐ž๐š๐ฆ๐ฌ, then I would recommend you trying this. Here is her instagram page to follow and order from –ย https://bit.ly/3pqtHA6

@Nehha (https://bit.ly/NehhaBinani), I appreciate you starting something on your own and more importantly taking it from 0-1 by self. You are an inspiration. Keep smiling, keep spreading smiles. Thank you ๐Ÿ™‚


And for the readers, how many of you still like to finish your ๐ˆ๐œ๐ž ๐œ๐ซ๐ž๐š๐ฆ craving with an Orange Popsicle? Comment on the post withย #orangepopsicleย for the love of it.

Cheers !!!

๐‘พ๐’๐’“๐’…-๐’๐’‡-๐‘ด๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š - 13

Today’s post is exciting. Why, you ask, so?

Because today, I (professionally aย #digitalmarketingstrategist) am talking about one of our members who joined our digital marketing firm,ย Get You At, as an intern three months ago and is soon venturing into the field as aย #digitalmarketerย herself.

And we are happy about it ๐Ÿ™‚

Why are we happy about it? Because our team member is doing something she wants to do. And the best part is, I believe we are among the first on her client list as we have already decided to outsource work to her as a freelancer ๐Ÿ™‚

Friends, let me introduce you toย Riya Dammani: a CA finalist and a buddingย #digitalmarketer.ย Riya Dammaniย joined us three months back, and though she has worked with us for a very short period, her work has been excellent, presentable, and, most importantly – useful. Lastly, she holds the DNA of our organization, i.e.,ย #transperancy. Her internship will end with us in July, and she would like to work as a freelance digital marketer. She is transparent and clear about it, and we are happy to assist her.

Riya Dammani, Most of us are confused at some stage. So it’s ok to be confused. But you have chosen this path based on your willingness and got the first of your clients on your ability. So keep delivering the best you can and stay transparent. The journey would be worth it. I respect the bold you who has chosen to be anย #entrepreneurย at a young age.

Best wishes and I look forward to continuing working together.


And for the readers, if you are looking for a freelancer digital marketer for your firm, please get in touch withย Riya Dammani.

Cheers !!!

๐‘พ๐’๐’“๐’…-๐’๐’‡-๐‘ด๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š - 14

Do you have access to clean water? If yes, then you should thank the person whom I am talking about today. On high probability, it is not him who provides you clean water but it is people like him who once thought about it and that’s why we have a solution today.

Did you know that over a period of time the quality of ground water has been degrading and problems of iron in water or hard water is rising rapidly? Which causes overall degradation in quality of life.

While most of us read about water issues, some people take these matters very seriously. And not just they want to have ๐œ๐ฅ๐ž๐š๐ง ๐ฐ๐š๐ญ๐ž๐ซ at their home but make it a mission to spread it globally.

One such company on this mission isย Uniwater Solutions. I met it’s founderย Rajat Kabraย around 2 years back but recently we got in touch again regarding some digital marketing needs for his company.

Uniwater Solutionsย ๐’‘๐’“๐’๐’—๐’Š๐’…๐’†๐’” ๐’“๐’†๐’”๐’Š๐’…๐’†๐’๐’•๐’” ๐’‚๐’๐’… ๐’ƒ๐’–๐’”๐’Š๐’๐’†๐’”๐’”๐’†๐’” ๐’‚๐’„๐’„๐’†๐’”๐’” ๐’•๐’ ๐’„๐’๐’†๐’‚๐’ ๐’˜๐’‚๐’•๐’†๐’“. He is a single founder and has done commendable job in Nepal & Kolkata as of now.

However, what inspires me aboutย Rajat Kabraย is his ability to go as a single founder in a technical industry which has lot of field based work. Another quality of his is, he is no hurry. He is calm, expanding geographically and growing revenue numbers constantly on month on month basis. Impressive.

Rajat Kabraย I learn from you and look forward for your growth.


And for the readers, if you are looking for solution for clean water at your home or office, please feel free to contactย Uniwater Solutions.

Cheers !!!

๐‘พ๐’๐’“๐’…-๐’๐’‡-๐‘ด๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š - 15

Once again, it feels proud to share today’s post. Because more than entrepreneurship, it is about an in-house member of our company.

Sneha Dey, who joined us as a blogger around a year back, is a part-time entrepreneur also. Along with writing SEO-friendly content, she runs a part-time bakery business. Currently, she deals in two products, i.e., cookies & brownies, and runs the business in her limited capacity. All this reminds me of the new age terminology ofย #moonlighting. Terms could be new, but their existence has long existed.

The best part isย Sneha Deyย as a person, is as sweet as the cookies she makes. ๐Ÿ™‚ . So if you would like to taste some fresh cookies/brownies, you know whom to contact.

Sneha Dey, We wish you the best for both your journey (As a blogger & as a baker).


Thanks,ย Tannu Rathi, for reminding us about another in-house entrepreneur. You get a brownie point for this ๐Ÿ™‚

Cheers !!!

๐‘พ๐’๐’“๐’…-๐’๐’‡-๐‘ด๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š - 16

“I would love to write a book, but I do not know where and how to start with?”

While many of us would like the world to know about us and our stories through a book, only some of us know how to get started on it. Until recently, I, too, was unaware. Then I met Shoma Mittra.

So before meeting Shoma Mittra, I was aware of mentoring, coaches, guides, etc. But I wasn’t aware of the term “๐๐จ๐จ๐ค ๐‚๐จ๐š๐œ๐ก.” Thanks to Shoma Mittra, who introduced me to this and made me aware that If I want to write a book, all I need is to pen down my thoughts roughly, and rest ๐ฌ๐ก๐ž ๐œ๐š๐ง ๐ก๐ž๐ฅ๐ฉ ๐ฆ๐ž ๐ฐ๐ซ๐ข๐ญ๐ž, ๐ž๐๐ข๐ญ, ๐ฉ๐ฎ๐›๐ฅ๐ข๐ฌ๐ก & ๐ฆ๐š๐ซ๐ค๐ž๐ญ ๐ญ๐ก๐ž ๐›๐จ๐จ๐คโ€”๐ญ๐ก๐ž ๐ž๐ง๐-๐ญ๐จ-๐ž๐ง๐ ๐ฉ๐ซ๐จ๐œ๐ž๐ฌ๐ฌ.

Not just this, Shoma Mittra helps us with the following:
– Writing memoirs
– Authoring websites
– Profile raising
– Coaching & Consulting in the field of content writing
– Manuscript assessment
– Cover design

And much more.

Baseline: If you want to write a book, just get in touch with her and it’s done.

What I like most about her is that she knows her strength, i.e., #content . Plus, she comes with more than 30 years of experience in the content industry, which makes things easier for us to communicate and express our feeling (which we want to get reflected in our books). ๐“๐ก๐š๐ญ’๐ฌ ๐ฐ๐ก๐ฒ ๐ฌ๐ก๐ž ๐ก๐š๐ฌ ๐ก๐ž๐ฅ๐ฉ๐ž๐ ๐ฉ๐ฎ๐›๐ฅ๐ข๐ฌ๐ก ๐จ๐ฏ๐ž๐ซ 200 ๐›๐จ๐จ๐ค๐ฌ ๐ข๐ง ๐ญ๐ก๐ž ๐ฅ๐š๐ฌ๐ญ ๐ญ๐ฐ๐จ ๐ฒ๐ž๐š๐ซ๐ฌ !!

Shoma Mittra Ma’am, I look forward to learning from you and attending one of your retreats soon. So I, too, can write my book soon ๐Ÿ™‚

Meanwhile, best wishes for your entrepreneural journey, and thanks for the inspiration

๐‘พ๐’๐’“๐’…-๐’๐’‡-๐‘ด๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š - 17

“Building hashtagbrands through effective hashtagDesign

That’s what Sakshi Jalan has started. And I can see that each post of hers on Linkedin stands for the same.

I met Sakshi Jalan at last year’s hashtagDesignationWoman event (An award ceremony by Get You At and BeyondAvg, to uplift women freelancers who left a mark in the digital domain). She was one of the members, and in a meet, I could understand the depth, knowledge & passion she brings to the table.

Introducing Sakshi Jalan, she is the Founder of Studio Fable, a capsule design studio that focuses on branding, packaging, and website design for consumer brands. Instead of writing more about her work, I would request you to go to her page and witness some bespoke stories. And if you are somebody who is looking forward for brand building or brand overhaul, you must meet Sakshi Jalan.

Sakshi Jalan, all I would like to say is – Your work inspires. I look forward to it.
You have started young and started great. So best wishes for your entrepreneurial journey, and thanks for the inspiration.


To others: As most of you know, the purpose behind hashtagWordOfMouthWednesday is to encourage budding entrepreneurs in their initial journey; I request you to tag your such entrepreneurs in comments so we can support them too. Your one tag may get them one customer, which can then get them another customer ….and the chain begins. Do not underestimate the power of a comment/tag :-). Looking forward to spreading this more.

๐‘พ๐’๐’“๐’…-๐’๐’‡-๐‘ด๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š - 18

Find your niche first and then go upscale.

It’s a simple thought, but it takes years to figure out our niche. People struggle at this stage for a long, and most of them give up while finding it. They give up the belief that they are meant to be general.

Poulomi Ghosh is not one of the most. I met her last year with many other digital marketers. And from Day 1, she clearly stated one thing: she is into hashtagemailmarketing. She did not discuss hashtagsocialmediamarketing,hashtaggoogleadwords,hashtagsearchengineoptimization etc. All she said was – She was an hashtagemailmarketer.

Those who are from this industry would understand the importance of it. Email Marketing is a niche field. And generating results through email marketing is another task (at least been that for me). Rather than forget about results, ensuring an email goes to the primary inbox instead of spam is a task.

So why am I talking about Poulomi Ghosh today? Because recently, she has leaped. She has tied up with two of her friends who are experts in other digital marketing fields and have started their firm, i.e., 360ยฐ Marketing Girls. She stands as the co-founder and hashtagCMO of the organization.

Poulomi Ghosh, I am happy about your growth and how you take it. Slow, steady, and confident. I wish you all the best in your business venture and look forward to doing business with you.


To the readers: If you are looking for marketing, Poulomi Ghosh is your go-to person. Rest, I am sure she, with the help of her team members, can guide you in the other arenas of digital marketing.

Also, support the budding hashtagentrepreneurs who you know by tagging them in the comment section. Let us spread, one word at a time.

๐‘พ๐’๐’“๐’…-๐’๐’‡-๐‘ด๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š - 19

“Being a good hashtagdesigner is more a way of thinking than a way of drawing. It’s not just about making things pretty – it’s about making them work better”.

hashtagBuild by Tony Fadell

I read this recently in the above mentioned book and this reminded me of a designer whom I met last year i.e Manisha Sen. When I met her, I could no longer just remember her as a designer. It was her thoughts, content and point of view on various subjects which took my attention. Be it designing, digital marketing or artificial intelligence, she had a clear point of view on each. As a result, I think I would love to work with Manisha Sen.

Manisha Sen You have the differentiating factor as a designer – the thought process. Keep up the same. After all designing is not just drawing but a medium to make things better ๐Ÿ™‚

For the readers, if you are looking for a Fashion & Visual Communication Designer, please feel free to contact Manisha Sen. I am sure she would bring a different design to the table


Also, support the budding hashtagentrepreneurs who you know by tagging them in the comment section. Let us spread, one word at a time.

๐‘พ๐’๐’“๐’…-๐’๐’‡-๐‘ด๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š - 20

If taking a break is tough, coming back is herculean.

Yet, almost every other day, we meet women achieving this arduous task with a smile. After a marriage or motherhood break, they return with version 2.0. ๐Ÿ™‚

Gauri Adlakha is one such entrepreneur and a very good friend of mine. After taking a break for ~6 years, she returned to corporate life, and the best part is not seeking employment for herself but creating work for others.

Readers, I am happy to introduce you to ๐’๐ญ๐ฎ๐๐ข๐จ ๐€๐ฆ๐›๐ž๐ซ ๐–๐จ๐จ๐ – ๐€ ๐“๐ฎ๐ซ๐ง๐ค๐ž๐ฒ ๐ข๐ง๐ญ๐ž๐ซ๐ข๐จ๐ซ ๐ฌ๐ž๐ซ๐ฏ๐ข๐œ๐ž๐ฌ ๐œ๐จ๐ฆ๐ฉ๐š๐ง๐ฒ based out of Bangalore founded by Gauri Adlakha & @vasundharatr.

They say, more often than not, the products/ services speak a lot about their founders. When I saw the work of ๐’๐ญ๐ฎ๐๐ข๐จ ๐€๐ฆ๐›๐ž๐ซ ๐–๐จ๐จ๐, I could not agree more with it. The work represents its founders: ๐’๐ข๐ฆ๐ฉ๐ฅ๐ž ๐š๐ง๐ ๐„๐ฅ๐ž๐ ๐š๐ง๐ญ.

For people in Bangalore, if you are looking for somebody who can design your home beautifully, understand your taste, and add a differentiating factor from their expertise, feel free to contact Gauri Adlakha. I am sure you shall find the right person for your “เค˜เคฐ.”

You can see their art work (designing home is an art work after all) at https://bit.ly/studioamber.

Gauri Adlakha While returning brings happiness, the best part is that you are enjoying the work. Plus, you are maintaining the work-life balance. Good to see you back.

๐‘พ๐’๐’“๐’…-๐’๐’‡-๐‘ด๐’๐’–๐’•๐’‰ ๐‘พ๐’†๐’…๐’๐’†๐’”๐’…๐’‚๐’š - 21

“I generate employment” – One of the biggest motivators for any entrepreneur. And that was the line that encouraged me to write about Preety Toshniwal.

Preety Toshniwal is different from the founders I have written till date about. The reason is because of her products. She is the founder of PJ Craft & Fun, where she creates door hanging, home decor & DIY kits for Toran & Bandarwar (home decor products mainly used during Indian festivals). Remember those wall hanging craft which you buy for Diwali?? Bandarwar is one of them ๐Ÿ™‚

๐๐‰ ๐‚๐ซ๐š๐Ÿ๐ญ ๐ก๐š๐ฌ ๐๐ž๐ฅ๐ข๐ฏ๐ž๐ซ๐ž๐ ๐จ๐ฏ๐ž๐ซ 10,000+ ๐ƒ๐ˆ๐˜ ๐ค๐ข๐ญ๐ฌ ๐ญ๐จ ๐ฆ๐จ๐ซ๐ž ๐ญ๐ก๐š๐ง 200 ๐œ๐ข๐ญ๐ข๐ž๐ฌ ๐ข๐ง ๐ญ๐ก๐ž ๐ฅ๐š๐ฌ๐ญ ๐ญ๐ก๐ซ๐ž๐ž ๐ฒ๐ž๐š๐ซ๐ฌ, ๐ข๐ง๐œ๐ฅ๐ฎ๐๐ข๐ง๐  ๐ข๐ง๐ญ๐ž๐ซ๐ง๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐ฌ๐ก๐ข๐ฉ๐ฉ๐ข๐ง๐ . ๐€๐ง๐ ๐š๐ฅ๐ฅ ๐๐จ๐ง๐ž ๐›๐ฒ ๐ก๐จ๐ฆ๐ž ๐š๐ฌ ๐ญ๐ก๐ž ๐จ๐Ÿ๐Ÿ๐ข๐œ๐ž. ๐Ÿ™‚

The best part is that Preety Toshniwal is generating employment further for her buyers. Buyers can buy the kits, make products, and sell them further. She keeps her pricing low so the buyer can earn a margin.

And did I tell you how it all started? All from one YouTube Channel. Where she began guidance on how to make a Bandarwar (https://lnkd.in/g5sn-GZK) and now it has 99k subscribers !!!

Inspiring. Isn’t it? On top of that, when you meet her – you will be amazed at the humbleness she carries.

Preety Toshniwal, I appreciate your hard work, commitment, and growth. We look forward to PJ Craft & Fun being a BIG BRAND NAME someday.

Cheers !!!