Who is Ajay Binani?
That’s probably all about my day and in short about my life.
I like to smile. I like smiling faces. Life is beautiful when we have smiling faces around and that’s the best part of living. Along with that, I like learning and doing things which brings peace to my inner self (such as reading, running, creating, earning & sharing).
Professionally, as per the industry standards, yesterday I was a Financial Analyst (2007 to 2012), today an Entrepreneur (2013 and continued) and a Digital Marketing Strategist (2018 and continued) and tomorrow, I would like to be a Brand. But if you ask me, I believe it is injustice to define a human with one designation or role. Why be one, when you can be much more. But yes, in order to make an earning (which I repeat is one of things I like to do), I, with my trusted team members, have created couple of business ventures which are into Knowledge Process Outsourcing (beyondavg.com), Content Writing (bacontentcreators.com), and Digital Marketing (getyouat.com). You can know more about each of them by visiting their respective websites, all created with logic and love.
As a Digital Marketing Strategist, I am currently building the e-com platform for Kolkata’s largest bakery, Dunkel braun (dunkelbraun.com) and developing Digital Strategies for Shark Tank funded brand AULI Lifestyle (aulilifestyle.com).
Now considering it has been more than 35 years of me taking things from this society, I try to reciprocate by sharing my limited amount of knowledge through my blogs and mentorship sessions. Having initiated a Readers Club and a Fitness Club in 2022 (initiative to inculcate the habit of reading and staying fit among interested), I look forward to bringing a positive change in people’s life, one step at a time. You can know more about me, my clubs, my reading habits and my mentorships sessions at ajaybinani.com.
And while you finish reading this, I am working on getting some new addition to the content above. Because after all, it’s all about …….Smiling. Reading. Living. Learning. Creating. Growing & Sharing.
Cheers !! 🍷
IIM Kolkata Certified Digital Marketing Strategist
You start ageing the day you stop learning. I do not want to grow old. I prefer staying young 🙂
Currently I am learning (& working on) how Digital Marketing & E-Com helps a company (preferably startups) grow.
Going forward I plan to dig deep into Blockchain, Artificial Intelligence and Machine Learning.
Executive Program, Digital & Social Media Marketing - IIM, Kolkata
Digital Ads and Analytics - Google
Includes Basic and Advanced level Google Certified Ads and Analytics.
Certified Digital Marketer - DigiVidya
Includes certification on email marketing, social media marketing, search engine optimisation, content marketing, inbound marketing and google ads.
Be it a start up, or a well established brand, I understand the specific need and provide necessary, clear and long term solution which help the company to build a brand instead of just focusing on the marketing.
Lead Director of Candy & Co.